Saturday, 15 November 2014

How to assess a mobile app’s performance to drive growth?

Mobile apps are everywhere and have become an integral part of every smartphone users’ life. Opportunities in the mobile app industry are getting bigger and better and so are the difficulties and complexities.
With more number of opportunities pouring in more contenders are interested and getting involved in the apps business but not everyone emerge as winners. An astonishing fact is that around 80-90% of the apps are deleted after being used once. This figure clearly shows the quality issues which mobile apps are facing due to hardware, software and connectivity related issues.
With a lot of options available end users have become all the more expecting and don’t hesitate to uninstall an app and move on with the next one. The major reason for the dissatisfaction is the poor performance of the app. Delayed response time, poor user interface, crashing etc are those which encourage people from stop using an app.
In order to get your app rid of such performance issues mobile APM (App Performance Monitoring) is of utmost importance. Now let us look into what are the major problems faced by app developers, drawbacks of the existing mobile app monitoring techniques and ways to improvise it.